The days of reading teen magazines to find out current trends are long gone. Now, we turn to TikTok. These days, we don’t really buy anything without searching it on TikTok first to see some real reviews and personal experiences. But maybe you don’t want to go there and get sucked into who knows how many hours of scrolling. That’s where we come in. You can rest easy; we found the best viral beauty products that are actually worth it.
Spend 5 minutes for flawless hair with these heatless curlers from Kitsch
TikTok was obsessed with the trend of going to bed “ugly” to wake up beautiful. From mouth tape to skin oil and heatless curls, you can cut your getting ready time to just a few minutes. We love this set from Kitsch that comes in the cutest colors and includes two matching scrunchies to secure hair.
A shampoo and conditioner set for fine hair
This two-piece shampoo and conditioner set was specifically formulated to add volume and bounce to fine hair. It leaves locks healthy and hydrated without feeling weighed down.
The Shark Flexstyle is the only hair tool you’ll ever need
The Shark Flexstyle comes with multiple different attachments: a concentrator, air wrap curlers, and two different types of round brushes. They even offer different variations based on what kind of hair you have. You can do almost any style with this one device!
Carve out your cheekbones with the Charlotte Tilbury Hollywood Contour Wand
The Charlotte Tilbury contour wand was the first of its kind. Naturally, it blew up on TikTok. Many have tried to dupe it, but you just can’t beat the original. The light-weight formula blends easily and the cushion applicator allows for precise placement to sculpt your jaw, forehead, and nose.
The Saie glowy super gel is lightweight and luminous
We’re totally here for glowy, natural makeup. The Saie Glowy Super Gel looks amazing on its own, but Vitamin C and Hyaluronic Acid give skin a boost of moisture that makes it a perfect primer for underneath foundation. You can also use it to highlight your collarbones, shoulders, or legs.
This deodorant is 100% natural
This Each & Every natural deodorant prevents sweat and odor without harsh chemicals. It’s formulated without baking soda and has an enchanting cedar and vanilla scent that customers love.
The Paula’s Choice 2% BHA works for all skin types
This 2% BHA Salicylic Acid Exfoliant from Paula’s Choice has been one of the hottest products for the last few years. Influencers and skinfluencers alike praise the moisturizing formula and the results that speak for themselves. It’s gentle but powerful and great for all skin types.
We love the e.l.f. Glow Reviver lip oil
TikTok loves the e.l.f. Glow Reviver Lip Oil, especially the shade Jam Session. The sheer mauve is perfect for everyday and elevates any lip combo. It’s made with hydrating oils like Jojoba for a nourishing, non-sticky formula. We think it’s even better than the designer version.
You’ll want to stick with the e.l.f. Power Grip primer
If you want your makeup to stay on all day, you need to use this e.l.f. primer. It gives skin a tacky feel that keeps foundation looking flawless throughout the day. People went viral on TikTok for using this primer and sticking things on their faces to see what would stay!
The EOS Vanilla Cashmere lotion smells great and soothes skin
The EOS Vanilla Cashmere lotion went viral thanks to Love Island star Leah Kateb. And boy, are we thanking her for putting us onto it. Notes of whipped vanilla and smooth caramel make you smell like a dream while 24-hour hydration soothes your skin.
We’re love the texture of the Milk Makeup Jelly Tint
The Milk Makeup Cooling Jelly Tint went viral because, well, people wanted to eat it. But once they realized they couldn’t (or maybe just shouldn’t?), they loved the jelly texture that makes application a breeze. It offers sheer, light coverage that’s perfect for those no-makeup makeup days.
Skin looks radiant with the e.l.f. Halo Glow Liquid Filter
The e.l.f. Halo Glow went viral as a dupe for another glowy booster, but we prefer this one. It’s infused with hyaluronic acid and squalane that gives skin a huge boost of moisture. It looks great on its own, but when you put foundation on top it takes skin to a whole new level of glowy.
This Huda Beauty Easy Bake Powder makes texture disappear
This setting powder from Huda Beauty has been the talk of the Tok recently—especially after the Givenchy powder formula change. We love using the Cherry Blossom shade to brighten up under eyes and bake under contour for an extra pop of definition, but it comes in multiple colors to make texture disappear. It’s a real life filter!
Protect skin from the sun with the Unseen Sunscreen from Supergoop!
If there’s one thing that the “Aging Gracefully” trends have taught us, it’s that we need to prioritize sunscreen. The Unseen Sunscreen from Supergoop! is fragrance and oil free for a weightless feel on skin without greasy residue like other sunscreens leave. Plus, not only does it have SPF 40, it also layers well with foundation as a primer.
You only need a dot of the Rare Beauty Soft Pinch Blush for a beautiful glow
This liquid blush from Rare Beauty went viral for its extreme pigment. A single dot is all you need for a flawless, flushed look. Despite the amazing color payoff, it blends out beautifully for a radiant finish. It comes in a variety of shades but our top pick for everyday is Happy.
We love Korean skincare like the CosRX Snail Mucin Serum
Thanks to sellers like Amazon, Americans have access to more products than ever. One of the biggest beauty trends of the year was Korean skincare, and our favorite is the Snail Mucin Serum from CosRX. Snail secretion repairs and rejuvenates dry skin for a plump and hydrated feeling.
We love the Patrick Ta Double-Take Creme and Powder Blush
Glowy vs matte makeup was a huge conversation this year. We say why choose? We love this Blush Duo from Patrick Ta that comes with a silky creme and lightweight powder blush. Regardless of if you’re going for a glowy glam look or a stay-all-day matte finish, these blushes blend out so easily for a beautiful finish.
Get a natural glow with these D-Bronzi Drops from Drunk Elephant
The D-Bronzi Drops from Drunk Elephant started the “Skincare Smoothie” trend that took TikTok by storm. They add a gorgeous glow to skin while protecting it from pollution and environmental toxins. You can mix with moisturizer (aka the skin smoothie) for a gorgeous tinted look.
It’s gonna stay (sold out) cuz it’s Urban Decay Moondust in Space Cowboy
The Moondust Shadow in Space Cowboy is the ultimate eyeshadow. It looks amazing on top of bare lids, as a highlighter, or as a topper for any other eyeshadow look. It has sold out too many times to count because it really just is that good. The cream texture makes it easy to apply and it’s extremely buildable.
Sol de Janeiro Cheirosa 62 is the perfect signature scent
The Sol de Janeiro Cheirosa 62 has been one of the hottest scents of the last few years. Notes of pistachio and caramel make for a succulent, sweet scent that’s great for people of all ages. When you pair it with the (also viral) Bum Bum Cream, skin is soft and smells delicious!
Stop popping pimples and use the Mighty Patch from Hero Cosmetics instead
Popping pimples can be satisfying…but the scarring left behind makes it not worth the temporary high. Throw a Mighty Patch on a pimple and watch it disappear overnight. The medical-grade hydrocolloid helps absorb gunk without leaving your skin in a funk.
Lip stains are in and we love the Wonderblading stain from Wonderskin
The Wonderblading Lip Stain from Wonderskin went viral for its iridescent blue sheen and unique peel-off method. It comes in 22 colors, including bright red, hot pink, and neutrals for everyday wear. Throw on some lip liner or gloss for a gorgeous lip combo that lasts all day.
DIY lash extensions with Falscara
Lash extensions can be convenient but the price isn’t justifiable for most people. This Falscara kit comes with everything you need to do your own lash extensions at home. These lashes are placed underneath your natural ones so they look more natural. No caterpillar lashes here.
Creasing be gone with the One Size On ‘Til Dawn setting spray
This setting spray from One Size is mattifying and waterproof to leave you with a flawless beat all day and night—up to 16 hours. It’s an aerosol format that makes application mess-free. Seriously, no one likes trying to set their face and ending up soaking wet.
Fight frizz with the Color Wow Dream Coat
TikTok was going crazy over the results from the Color Wow Dream Coat. Simply spray on wet hair, brush through, and then dry your hair for almost instant results. Heat-activated polymers block out moisture from humidity to help fight frizz.
Strengthen your strands with the Mielle Rosemary Strengthening Oil
The Strengthening Oil from Mielle is yet another product that sold completely out due to the magic of TikTok. After Alix Earle was spotted using it, it was all anyone could talk about. The blend of more than 30 essential oils helps to soothe the scalp, smooth split ends, and strengthen hair.
The Tartelette in Bloom eyeshadows are creamy and pigmented
Is Tartelette in Bloom actually a classic? We think yes. If it ain’t broke, don’t fix it. The shadows are super pigmented but blend out like a dream. The combination of glitter and matte shadows makes this palette work for almost any eyeshadow look.
Get glowing, hydrated skin with the Glow Recipe Watermelon Dew Drops
These brightening Glow Drops from Glow Recipe use skincare powerhouses like niacinamide, hyaluronic acid, and watermelon for bright, bouncy skin. The lightweight texture melts into skin to revive dullness and give a boost of hydration. It’s also a great primer for extra moisture underneath makeup.
Make dark circles disappear with the Hourglass Vanish Concealer
The Hourglass Vanish Concealer is truly a holy grail product. It’s lightweight and waterproof, and it has microscopic powders that blur without creasing for up to 16 hours. It reflects light and offers a natural, brightened finish. The precise, doe foot applicator gets into small spaces for excellent application and coverage.
We’re walking on a cloud when we wear Cloud by Ariana Grande
Ariana, what are you doing here? Cloud by Ariana Grande is a light fragrance perfect for every day. It smells like vanilla and marshmallow and is sweet but not too sweet. Plus, the bottle and cloud stand are just too cute. Could this be your new signature scent?
Professional stylists trust the K18 Molecular Hair Mask
Transformations using the K18 Hair Mask have been everywhere on TikTok. Famous stylists use it on their equally famous clients. It’s a leave-in treatment that uses science-based molecular technology to repair hair in just four minutes. Use it to treat heat damage, overbleached hair, or just when you’re in need of a little extra shine.
Fake tan without the mess with the Isle of Paradise Tanning Water
Isle of Paradise made an incredible product that takes all the best parts about fake tanning and leaves the rest—you get beautiful color with ingredients that work to brighten and even skintone without any of the mess or stench. It comes in 3 different levels and lasts for such a long time.
Perfect the slick back with this wax stick
Slick backs are the perfect hairstyle for when you want to look sleek without a ton of effort. Or if your hair is just greasy. This wax stick is made with castor oil that glides on for a super smooth finish without any gross residue.
The Revlon Glass Shine Balm was sold out everywhere for months
Two words: Rum. Raisin. The Revlon Glass Shine Balm had everyone in a chokehold this year. So much so, that it was completely out of stock online and in stores for months. And we get it. This balm delivers the shine of a gloss with the creamy formula of a balm in a beautiful, must-have mauve.
The Lip Butter Balm from Summer Fridays is a must-have
We’re not joking when we say that this lippie from Summer Fridays is one of the best we’ve ever used. Shea butter and vegan waxes combine for a creamy, glossy formula that makes lips look and feel great. Available in multiple shades.
Clinique Almost Lipstick in Black Honey adjusts to your natural lip color
Clinique Black Honey is a universally flattering shade that looks good on everyone. How? It uses a blend of different colored pigments in a creamy balm-like base that change based on your natural lips. It looks different, but great, on everyone.
Benetint from Benefit Cosmetics is the perfect base for lip combos
Benetint went viral for its dual use as a blush and a lip tint. It’s great for no-makeup days when you want to look a bit more put together, and it only takes seconds to apply! The just-bitten berry color is flattering on all skin tones and looks great with tons of lip liner options, too.