Reviewed

51 Expertly curated beauty products under $25

You don’t have to spend a lot to build a beauty routine that works. These expert-approved picks all come in under $25 and deliver serious results. From skincare staples to makeup must-haves, each product punches well above its price tag.

This light cream strengthens the skin

Amazon

Give your skin a glowing finish with this light cream that is known to strengthen the skin while providing a ton of hydration. The silky-smooth formula is fast-absorbing, offering a ton of moisture without clogging the pores.

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This lip crayon with a pastel hue

Amazon

Give your pout a romantic twist with this lip crayon that has a pastel finish. The smudge-proof formula is ideal for all-day wear, while the satin finish creates the perfect balance of color and comfort.

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This eyeliner is suitable for your waterline

Amazon

This eyeliner is the perfect way to add a subtle pop of color to your aura makeup. The transfer-proof formula ensures all-day wear, while the creamy base glides on seamlessly.

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Brighten your eyes with Instant Awake

Amazon

This under-eye concealer is made with hyaluronic acid and shea butter to instantly brighten the tender skin under your eyes while nourishing the skin below and giving it a natural glow.

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This Good Molecules exfoliator works overnight

Amazon

This liquid exfoliator is made with both AHAs (glycolic and lactic acid) and BHAs (salicylic acid) to gently exfoliate dead skin, minimize pores, and improve dullness while you sleep.

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This face wash replaces the double cleanse

Amazon

No more double cleansing is required with this oil to foam wash. The brightening, rose hip, and multivitamin complex help to deeply cleanse your pores, manage oils, and hydrate your skin.

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This foundation for light-to-medium coverage

Amazon

Brighten and illuminate your skin with this foundation that is known for its dewy formula. With a lightweight design, this foundation feels invisible on your skin. Plus, it leaves a natural finish behind that Amazon shoppers rave about.

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This lip balm with a subtle shimmer

Amazon

This lip balm has a color-changing design that adapts to your unique pH. The shimmering finish adds a radiant touch, perfect for wearing during the day or at night.

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This foundation packed with anti-aging ingredients

Amazon

Social media users swear by this foundation that has an airbrush design. The lightweight formula sprays on evenly, creating a radiant touch that is the epitome of aura makeup.

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This Urban Decay Moondust in Space Cowboy has near-perfect reviews

Amazon

The Moondust Shadow in Space Cowboy is the ultimate eyeshadow. It looks amazing on top of bare lids, as a highlighter, or as a topper for any other eyeshadow look. It has sold out too many times to count because it really just is that good. The cream texture makes it easy to apply and it’s extremely buildable.

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This K-beauty favorite uses a potent trio for radiant skin

Amazon

Get coveted glass skin with this K-beauty favorite ANUA Niacinamide 10 + TXA 4 Serum. Along with niacinamide, tranexamic acid, and arbutin, it also uses ceramides and hyaluronic acid in a non-greasy formula that soothes and hydrates the skin.

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This primer smoothes lines and perfects skin

Amazon

The No Pore Blem primer is designed to cover pores and smooth lines. It is made with plant-based ingredients, such as green tea tree extracts and soluble collagen, to care for your skin.

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Boost the skin barrier with Medicube Collagen Jelly Cream

Amazon

Give your skin barrier a boost with this Medicube Collagen Jelly Cream. This transparent collagen jelly cream is designed to specifically target and correct uneven skin tone. Use it daily to reveal a more harmonious, luminous complexion for a naturally smooth and radiant look.

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These textured pore pads tone and exfoliate

Amazon

Keep your skin looking fresh and bright with these pads. The pads work to get deep into your skin and pores with lactic acid and salicylic acid to tighten, brighten, and cleanse your face.

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This face cleanser eliminates blackheads

Amazon

Infused with nutrient-rich rice water and detoxifying green tea, this face cleanser leaves your skin polished and hydrated. Not only does it cleanse your pores, but it eliminates blackheads and excess oil at the same time.

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Skin looks radiant with the e.l.f. Halo Glow Liquid Filter

Amazon

The e.l.f. Halo Glow went viral as a dupe for another glowy booster, but we prefer this one. It’s infused with hyaluronic acid and squalane that gives skin a huge boost of moisture. It looks great on its own, but when you put foundation on top it takes skin to a whole new level of glowy.

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This eyeshadow stick creates a crease-proof look

Amazon

Create dimensional eye looks with this crème-to-powder product. The eyeshadow stick shimmers and shines, offering you a long-lasting, crease-proof look in dozens of colors.

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MISSHA Time Revolution Night Repair Face Serum gives overnight radiance

Amazon

Wake up looking stunning with this MISSHA Time Revolution Night Repair Face Serum. This serum utilizes an extreme biome complex with ten probiotics, undergoing triple fermentation for potent rejuvenating powers. Designed to enhance elasticity, radiance, and firmness overnight, this initiates skin recovery and is perfect for tired skin.

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This cream creates a bouncy complexion

Amazon

Packed with 97.5% snail mucin, this cream serves as a deep hydrator that can fade scars, smooth fine lines, and repair damaged skin. It’s perfect for all skin types and is beloved for its ability to plump any complexion.

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These facial radiance pads can tone and brighten

Amazon

These pads contain a combination of lactic and glycolic acids, which work to brighten the skin and gently exfoliate dead skin cells. They’re ideal for daily use and offer the skin an instant refresh.

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Get the best of both worlds with this Laura Gellar tinted lip balm

Amazon

Don’t choose between hydration or color payoff! This tinted jelly lip balm offers unmatched hydration with a lightweight tinted shine. Squalane and vitamin E nourish the lips all day long while the buildable color coverage keeps you looking glam. Choose from 13 different colors.

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This serum brightens the under-eyes

Amazon

Made with retinal and niacinamide, this serum works to reduce puffiness and fade dark circles over time. This product brightens and evens the skin tone, making it a go-to all-in-one treatment.

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This vitamin C mask brightens dull skin

Amazon

This clay mask is made with turmeric and vitamin C to offer a deep cleanse, acne-fighting, and skin brightening. The mask gently exfoliates as you remove it, helping to remove build-up, oils, and dead skin.

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This toner is packed with vitamins

Amazon

Instantly glow after using this toner that is a must-have for glass skin. This formula is made up of rice extract that works wonders in brightening the skin. It’s also packed with amino acids and vitamins, restoring radiance in one use.

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The forehead wrinkle patches that could help you avoid getting Botox

Amazon

While getting wrinkles is a natural part of life, they’re not necessarily something we love about aging. Want to improve their look without Botox? These SILKDERMIS forehead wrinkle patches with vitamin E might do the trick. They’re designed with aloe and collagen for extra hydration, and you can wear them day or night!

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Meghan Markle’s glowy super gel

Amazon

The Saie glowy super gel, part of Meghan Markle’s beauty routine, is also great for achieving the glass-skin look. Its superpower? It can be worn under, over foundation, or just on its own. It also works for collarbones, shoulders, and legs.

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This cream mist is fast-absorbing

Amazon

Instantly hydrate the skin with this cream mist that is hypoallergenic. It’s packed with Centella Asiatica, ceramides, and hyaluronic acid, working to deeply hydrate and smooth the skin.

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This pressed powder blush is pigmented and rich

Amazon

Thousands of customers rave about this Milani baked blush. The richly pigmented, buildable color helps to add color to features, highlighting and adding a touch of shine with a few swipes.

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The 2-in-1 double cleanser that melts makeup, sunscreen, and sebum

Amazon

If you’re not double cleansing, then what are you even doing? You’re missing out on the cleanest skin of your life, but not if you add the APRILSKIN cleansing balm to your routine. It’s Korea’s #1 cleansing balm, thanks to its non-irritating and noncomedogenic formula and Carrotene IPMP ingredient, which could reduce your skin’s oil and sebum production.

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This clay mask shrinks your pores

Amazon

This clay mask is an influencer-approved product that refines your pores in no time. It has a thick, velvety formula to cools the skin, transforming your skin into a poreless canvas.

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A toner that’s a Korean skincare favorite

Amazon

Smooth, glowing skin starts with a good exfoliant, and this toner is the perfect option for sensitive skin. It gently resurfaces without irritation, revealing a brighter, more even complexion.

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For the non-morning people: this Dongyu caffeine eye cream

Amazon

The Dongyu caffeine eye cream for dark circles is designed to combat grogginess and reduce the appearance of dark circles. Its 3D rollerball, cooling serum formula, and ingredients like 5% caffeine, camellia sinensis, and hyaluronic acid help combat grogginess.

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These eye patches are infused with collagen

Amazon

These eye patches are a go-to solution for puffy, tired eyes. They are infused with anti-aging ingredients such as retinol and collagen, perfect for giving your skin a quick pick-me-up.

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Combine your skincare steps with this vitamin C serum

Amazon

A vitamin C serum that does more than just brighten—this formula combines aloe and hyaluronic acid for a hydrating, skin-plumping effect. It tackles dullness, dryness, and uneven skin tone all at once for a radiant, healthy glow.

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This snail mucin is non-sticky

Amazon

This snail mucin is a unique formula that serves as a smoothing, brightening treatment for your skin. It has a non-sticky formula that users rave about, helping to repair damaged skin while boosting radiance.

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We’re love the texture of the Milk Makeup Jelly Tint

Amazon

The Milk Makeup Cooling Jelly Tint went viral because, well, people wanted to eat it. But once they realized they couldn’t (or maybe just shouldn’t?), they loved the jelly texture that makes application a breeze. It offers sheer, light coverage that’s perfect for those no-makeup makeup days.

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This mask deeply detoxifies

Amazon

Gently exfoliate, deeply detoxify, and protect your skin with this Bubble Skincare mask. The mineral-rich mask is formulated with azelaic acid and vitamin E for a natural skin treatment.

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This eye brightener made with cucumber extract

Amazon

Dark circles are a problem of the past thanks to this eye brightener that instantly illuminates your skin. Infused with cucumber extract, this beauty gem refreshes the eye area like never before.

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Lip cream to hydrate the lips and wear under or over lipstick

Amazon

The DHC lip cream is both chic and effective. It leaves lips feeling instantly softer and more hydrated. Formulated with olive oil, soothing aloe, and squalane, it relieves dryness and prevents irritation. It is ideal to be worn under or over lipstick.

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This serum with a ton of benefits

Amazon

With a lightweight consistency, this serum can quickly absorb into your skin and provide your face with its daily dose of hydration. It also works to eliminate dark spots and wrinkles.

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This facial oil promotes supple skin

Amazon

Instantly repair your skin with this facial oil that is made with squalane, jojoba oil, and other nourishing ingredients. The lightweight formula melts into the skin, creating a soft base that users rave about.

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This COSRX eye cream is like an instant wake-up call

Amazon

Your under-eyes deserve better, and this eye cream from COSRX is here to deliver. It’s refreshing, anti-aging, and excellent for looking alive. The unique formula of snail mucin, niacinamide, and peptide complex feels like a splash of water, hydrating your skin while smoothing out puffiness. Plus, its lightweight texture is great for layering under makeup.

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This cream is made with ceramides

Amazon

Influencers are always talking about this cream that is a game-changer for dry skin. It’s designed to prevent moisture loss while providing up to 100 hours of hydration.

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Get bold, long-lasting lips with this TikTok viral waterproof lip stain

Amazon

Whether you’re sipping, chatting, or snacking, this transfer-proof Wonderskin lip stain has you covered all day. It stays put and delivers bold, beautiful color without touch-ups—a must-have for the low-maintenance beauty lover!

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Slather your body with this retinol cream for firmer skin

Amazon

This retinol cream is packed with Vitamin A that boosts collagen for firmer skin while tackling sagging, sun-damaged skin. It uses ferulic acid, shea butter, vitamin E, green tea, and aloe vera to team up and leave your skin nourished and refreshed. Use it all over your body to leave your skin silky smooth.

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This serum smoothes and refines skin

Amazon

This serum from The Ordinary is packed with 1% retinol in squalene and high-strength retinol to target uneven wrinkles and texture, keeping your skin looking young and tight.

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This concealer infused with skincare

Amazon

This concealer is infused with murumuru butter, offering nourishment and coverage at the same time. The radiant formula brightens the under eyes, creating a fresh complexion that you will love.

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An overnight lip mask for the smoothest lips imaginable

Amazon

This thick, buttery balm is formulated with vanilla, honey, and vitamins E and C to restore and heal dry, chapped lips. The addition of hyaluronic acid gives a deep boost of hydration to repair your lips overnight.

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This e.l.f. lip shine nourishes and adds tint

Amazon

Keep your lips cared for and a beautiful tint on them with this e.l.f. product. The lip balm is lightweight, non-greasy, and melts into your skin for an even color and deep hydration.

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