A dewy glow, effortlessly defined lashes, and just the right amount of cheek flush — these are the standout features of the ‘no makeup’ makeup look, and we’re here to help you achieve it. From glow-boosting primers to creamy concealers, this list has something for everyone looking to fine-tune their beauty routine and highlight their natural radiance.
The velvety smooth matte lipsticks that can spice up any makeup look
This Italia Deluxe Top Five Mousse Matte Lipstick Set is packed with creamy nude shades that feel soft on the lips, glide like a dream, and have a matte finish!
The pro-quality makeup brushes that’ll leave their makeup looking flawless
Everyone knows that your makeup tools are what make the difference in a flawless face or a patchy mess. If you’ve been wanting to upgrade your makeup brushes, you’ll want to try this Natural Fiber & Goat Hair Makeup Brush Set. It’s designed to have perfectly firm yet soft fibers for seamless makeup application, from cream to powder products!
Glow with Mymerry Kyahbeaute dewy highlighter stick
This top-rated dewy highlighter is a hidden gem in the beauty world, with a shimmery glow and buildable formula. The highlighter moisturizes as it illuminates your skin for an ethereal appearance. Use it on your cheeks or all over your body.
The Maybelline Super Stay liquid lipstick has a vinyl finish
This no-budge liquid lipstick is a highly pigmented product that stays in place all day. Unlike other liquid lipsticks, though, this one offers a vinyl finish to keep your lips looking bright and shiny.
Benetint from Benefit Cosmetics is the perfect base for lip combos
Benetint went viral for its dual use as a blush and a lip tint. It’s great for no-makeup days when you want to look a bit more put together, and it only takes seconds to apply! The just-bitten berry color is flattering on all skin tones and looks great with tons of lip liner options, too.
This lipstick stays in place all-day
The Maybelline Super Stay liquid lipstick is a bold, matte finish lip look that lasts for up to 16 hours. The applicator allows you to get even, full coverage for a smudge-free, saturated look.
Protect your skin from the sun with this tinted moisturizer
You can never go wrong with a high-quality tinted moisturizer, and this one protects your skin without feeling heavy or leaving a white cast. It has a slightly tinted formula you can even use as a lightweight foundation.
Get bold, long-lasting lips with this TikTok viral waterproof lip stain
Whether you’re sipping, chatting, or snacking, this transfer-proof Wonderskin lip stain has you covered all day. It stays put and delivers bold, beautiful color without touch-ups—a must-have for the low-maintenance beauty lover!
This NYX contour stick shapes your face
This cream contour stick is a vegan and cruelty-free product. The contour and highlighter help to shape your face, offering a little dimension by increasing shadows and brightening high points.
This tinted moisturizer is beautifully buildable
The lightweight formula of this tinted moisturizer makes it easy to build it up as needed. The product is made with hyaluronic acid to lock in moisture while evening your skin tone.
Smooth things over with this long-time favorite color-correcting primer by Stila
Achieve a flawless base with Stila’s One Step Correct hydrating primer that brightens, color corrects, and preps skin for makeup. It’s the perfect holiday companion for all the pretty pictures they’ll be smiling for!
Lock in that look with this Urban Decay long-lasting setting spray
Keep makeup flawless through gatherings and New Year’s celebrations with Urban Decay’s setting spray. Smudge-proof, transfer-resistant, and waterproof, it’s the ultimate gift for beauty lovers who want their glam to go the distance.
Maybelline Super Stay Matte Ink lipstick for all-day color
For lipstick that can last through anything, try this Matte Ink liquid formula. The highly pigmented color has a smudge-free, matte finish that creates bold and elegant looks. It lasts for up to 16 hours and offers a comfortable, easygoing application.
This glow recipe cleanser hydrates and exfoliates
This Blueberry Bounce cleanser contains hyaluronic acid to gently cleanse, hydrate, and exfoliate your skin with every use. One customer writes, “My skin looks great. No breakouts or redness.”
Tint your lips with the peel-off Wonderskin Lip Stain
Makeup lovers are ditching lipstick for this peel-off lip stain that you never need to reapply. You apply the dark purple stain, leave it for 10-30 minutes, and then peel it off to reveal pink-stained lips that look natural.
The tinted version of the EltaMD sunscreen that can even out your skin tone
Do you want your sunscreen to double as makeup? Your wish is EltaMD’s command. EltaMD’s award-winning UV Clear Face Sunscreen comes with tints to even out skin while protecting it from harmful sunlight with its SPF 46.
This brow pen offers a natural look
This Maybelline brow pen has a unique shape to create hair-like strokes for a more natural brow look. The smudge- and transfer-proof product stays in place for up to 24 hours.
This lip liner stays in place all-day
Enjoy up to eight hours of long-lasting, bold color with this Revlon lip liner. The creamy formula glides easily along your lips, and the built-in sharpener keeps it at the perfect angle for precise lines.
This foundation stick contours with matte coverage
This Maybelline foundation stick is designed to absorb excess oil and reduce shininess, creating an even, matte finish. The foundation has an anti-shine powder core that instantly dissolves oils.
This eyeshadow palette is richly pigmented
The beautiful, viral Naked 2 palette has all the basics you need to create bold, classic makeup looks. The vegan and cruelty-free palette has been a hot buy for years.
This finishing powder sets makeup in place
With the e.l.f. Prime & Stay, you won’t have to worry about smudges. The finishing powder is a lightweight, matte product that keeps your skin shine-free and locks your makeup in place all day.
Add a pop of magic with this color-changing lipstick
This super cool temperature-reactive lipstick transforms on application, creating a shade uniquely yours. It’s hydrating, fun, and a perfect way to add a little mystery to your makeup routine.
This Revlon lipstick is lightweight and creamy
Of this internet-famous Revlon lipstick, one customer raves, saying, “I like how it feels — natural, not sticky or slippery. I use it for my cheeks as well as lips. It gives me a natural, healthy glow. Please don’t ever stop making this, Revlon!”
This foundation is powder but still gives coverage
This L’Oreal foundation has a soft texture that won’t settle into fine lines or clog pores. The lightweight formula offers buildable coverage that you can use on its own or with your favorite liquid foundation.
This NYX eye pencil is pigmented and beautiful
Choose from a handful of gorgeous, bright colors with this NYX eye pencil. The jumbo pencil is rich, pigmented, and can be used as eyeliner, eyeshadow, or even as a colorful highlighter.
This body coverage perfector can hide tattoos for 24 hours
The Body Coverage Perfector is a natural-looking formula that instantly evens skin tone and hides stretch marks, scars, veins, spots, and tattoos. Its radiant finish comes from treated pigments and light-reflecting minerals, giving your skin a natural glow. It’s waterproof, sweatproof, transfer-resistant, and lasts 24 hours.
The Glossier oil serum hybrid that gives you the ‘glazed donut’ look
Has your skin looked a little dull ever since the weather started getting colder? You might need a little help in getting your glow on. Cue the Glossier Futuredew Oil Serum Hybrid, the product that could help you (finally) achieve that ‘glazed donut’ look that celebs like Hailey Bieber have. This plant-based and cruelty-free formula gives you a dewy look that lasts all day long—use it as a makeup primer or tap it in after your SPF.
Skin looks radiant with the e.l.f. Halo Glow Liquid Filter
The e.l.f. Halo Glow went viral as a dupe for another glowy booster, but we prefer this one. It’s infused with hyaluronic acid and squalane, which gives skin a huge boost of moisture. It looks great on its own, but when you put foundation on top, it takes skin to a whole new level of glowy.
This primer blurs pores and reduces shine
This Clinique primer is designed to minimize shine and reduce pores. The niacinamide and hyaluronic acid hydrate and nourish your skin while giving you a good base for your makeup.
The Saie glowy super gel is lightweight and luminous
We’re totally here for glowy, natural makeup. The Saie Glowy Super Gel looks amazing on its own, but Vitamin C and Hyaluronic Acid give skin a boost of moisture that makes it a perfect primer for underneath foundation. You can also use it to highlight your collarbones, shoulders, or legs.
The Tatcha spray moisturizer that makes your skin glow, even with makeup on
Do you ever wish you could just wear moisturizer without actually dipping your fingers into a jar? Meet the Tatcha Luminous Dewy Skin Mist, a spray-on moisturizer that can be used as a facial spray before applying makeup or after as a finishing spray. This fine-mist moisturizer can instantly hydrate your skin and give it a truly luminous look, thanks to ingredients like sugarcane-derived squalane and Hadasei-3.
Get a dewy look with this e.l.f. setting spray
The Power Grip setting spray is made with hyaluronic acid to lock in hydration all day long while keeping your makeup in place. The formula gives you a bright, dewy look with every use.
Brighten their holiday with this Laura Geller Baked Balance-n-Brighten Color-Correcting Foundation
This baked foundation compact is a top-selling item and the secret to a flawless finish. Lightweight and versatile, it’s designed to create a natural glow that works from morning coffee runs to evening celebrations. A total must-have for any makeup bag!
Boost your glow with these dewy Rodial drops
The Rodial glow booster drops are great to use under your makeup as a base to give your skin a dewy finish. The lightweight formula has added antioxidants to give your skin a healthy look. It can be used as a primer or on its own.
This clear mascara conditions brows and lashes
This Great Lash mascara is clear for a natural makeup look, helping to condition both your lashes and brows. The formula adds just a bit of volume to the look of your lashes as you use it.
The L’Oreal Paris glow enhancer that’ll make them shine in the new year
Elle Fanning wore the L’Oreal Paris Makeup True Match Lumi Glotion with her stunning 2024 Met Gala look, and everyone on TikTok freaked out over this glow-enhancing product. It’s designed to act as a liquid face and body highlighter to give them that lit-from-within-look. There are four shades to suit all skin tones, so choose the one that’ll suit them most!
This mascara offers length and volume
One customer loves the L’Oreal Telescopic mascara so much that they wrote, “… I’ve tried all different price points, everything from drug store to luxury brand mascara products, and Telescopic always wins!”
This liquid liner is waterproof and vegan
Enjoy a matte finish that stays in place all day with this NYX liquid liner. The product features a flexible and easy-to-use tip that allows you to get a smooth, beautiful line with every use.
This powder blush is blendable and long-lasting
Enjoy a full day of wear with this Maybelline Fit Me blush. The powder formula is blendable and buildable, offering bold color in a sheer, medium, or full coverage, depending on your mood.
The Simply Ageless Foundation is a makeup staple
For years, makeup artists have kept the CoverGirl Simply Ageless foundation in their makeup kits. Formulated with vitamin C and a hyaluronic complex, the foundation provides even, full coverage that nourishes skin.
This eyeshadow primer helps prevent creasing
This Urban Decay primer is made for your eyelids, providing you with a smooth and even base for your eyeshadow looks. The formula is designed to prevent creasing for smooth, beautiful looks.
Volumize lashes with Lancôme Cils Booster XL lash primer
The Cils Booster XL lash primer is infused with Vitamin E, Vitamin B5, and micro-fibers for longer, fuller lashes. You can build layers for an extra thick look under your mascara or use it alone for a beautiful no-makeup look.
Lock your look in place with this NYX setting spray
This NYX spray keeps your makeup locked in place all day and creates a matte finish that prevents oil and shine from breaking through your foundation.
We love the Patrick Ta Double-Take Creme and Powder Blush
Glowy vs matte makeup was a huge conversation this year. We say, why choose? We love this Blush Duo from Patrick Ta that comes with a silky creme and lightweight powder blush. Regardless of whether you’re going for a glowy glam look or a stay-all-day matte finish, these blushes blend out so easily for a beautiful finish.
You’ll want to stick with the e.l.f. Power Grip primer
If you want your makeup to stay on all day, you need to use this e.l.f. primer. It gives skin a tacky feel that keeps foundation looking flawless throughout the day. People went viral on TikTok for using this primer and sticking things on their faces to see what would stay!
The NYX makeup pencil that makes it possible to get done up in five minutes
Know someone whose makeup routine makes them chronically late? Give them the gift of quick, easy makeup and touch-ups with the NYX Professional Makeup Jumbo eye pencil, which acts as an all-in-one creamy eyeshadow, eyeliner, and highlighter. Just a few swipes and some blending could get them ready for work or a night out!
The MegaGlo highligher warms your face
Warm your skin tone with this wet ‘n’ wild powder. The highlighter is a buttery, buildable formula that melts onto your skin for a weightless, effortless look that elevates your makeup look.
Get a perfect natural glow with this Hourglass blush and highlighter
This naturally radiant finishing powder is a beautiful mix of blush and highlight that creates an effortless multi-dimensional glow while still feeling weightless on the skin. Multiple different color options make this perfect for every skin tone and makeup look.
This Hourglass setting powder makes makeup stay all day
Give your skin a flawless finish with this ultra-refined translucent powder. Light-reflecting particles feel light on the skin and blur imperfections to minimize pores, fine lines, and wrinkles. If you want your makeup to stay flawless all day long, you need this powder!
Master the no-makeup makeup look with this glowy It Cosmetics CC cream
This CC cream is a favorite on TikTok for good reason! The creamy formula contains niacinamide and green tea to soothe skin while offering a healthy glow. With 20 shades to choose from, it looks just like your skin but better!
This bareMinerals 24H wear foundation looks flawless all day
Skincare ingredients like pomegranate peel extract nourish and brighten skin while you wear this all-day foundation. Get weightless coverage and all-day oil control. Find your perfect foundation match that stays secure all day long with more than 40 shade options.
This Julep Beauty bronzer blends with fingertips alone
Use this lightweight cream-to-powder stick as a contour or a bronzer! The buttery formula blends easily and can be built up for more color payoff. Sculpt and enhance your cheekbones and natural features with a small tip that offers precise placement.
The makeup set that can make on-the-go touch-ups easy
Have a beauty lover who’s always running around or jet-setting? They could probably use a set like the PÜR Multitasking Essentials Best Sellers Kit to touch up and look put together wherever they are. It comes with a 4-in-1 correcting primer, volumizing mascara, and a buildable tinted powder for simple, breezy, clean girl makeup.
The e.l.f. lip oil that perfectly ties together any makeup look
Chapstick and lip balms are fine and dandy, but what about when you’re getting ready for a night out on the town? This e.l.f. Glow Reviver Tinted Lip Oil makes the perfect stocking stuffer, arriving in over six shades for the perfect wash of glossy color. This lip oil has nourishing ingredients like apricot oil, avocado oil, and jojoba oil and can be worn on its own or as a topper over lipstick!
This travel-sized duo gives you a hydrating glow-up
Get a glow-up with these Thirst Burst Drops and Bronzing Drops. The travel-size duo gives your skin a sun-kissed tint while also nourishing it. They use hibiscus complex, hyaluronic acid, and niacinamide to hydrate and brighten, as well as antioxidants and sunflower seed oil for extra nourishment.